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DIRECT MAIL MARKETING

How to Create an EDDM Retail Mailing

The US Postal Service has a program known as “Every Door Direct Mail-Retail (EDDM Retail) which can enable you to to a targeted direct mailing to the neighborhoods where your customers live. Below are tips on conducting an EDDM Direct Mail campaign.

Step-by-step information is below and additional information is available from the USPS website.

There is also a series of “How-to” videos on YouTube:
Part 1 | Part 2 | Part 3 | Part 4 | Part 5

1. Create a New USPS Account or Us an Existing Account

Local businesses and individuals can create an Every Door Direct Mail-Retail^® (EDDM Retail^®) mailing online with a USPS.com account. To use EDDM Retail, you are required to send at least 200 mail pieces but are allowed up to 5,000 mail pieces a day per ZIP Code^™.

2. Select Neighborhoods & Audience

Choose the neighborhoods in the EDDM Online Tool where your customers live. Use the tool to target customers by specific demographics such as age, household size, and income.

3. Design & Print Your Mail piece

Follow direct mail design best practices to create effective EDDM advertising pieces. Sending actionable mail with a clear offer and call to action will help generate customer responses.

4. Choose Drop-Off Date & Payment Options

Select your drop-off date and payment type. The EDDM User Guide explains the specific drop-off steps and options available.

5. Print Forms & Prepare Mailing Bundles

On the Order Confirmation screen, you’ll view and print all necessary Postal Service^™ processing forms and the right EDDM facing slip to attach to your mailing bundles.

6. Drop Off or Ship Your Mailing

Take or send your mailing to the Post Office locations that will deliver to your selected EDDM routes. Choose to either drop off your mailing or ship it to a Post Office location if that’s easier.